Eid Card

This was the Eid crad designed after a brief of designing a festive christmas crad had just finished. Yahya who also is celebrating Eid (today actually) was contemplating a design for one as was I and instead of individually we decided to produce one together and in just over a week we mass produced just under 100 cards with packaging (envelopes) by hand.

These images do not do the card justice however just to protray what the completed cards were however one image shows the front of the final card, a close up of the sticker it self, one with the card opened and finally one with the card and the envelope with the (sticker on it) separate.

The narrative is to convey the actually symbolism of what this Eid represents which is Sacrifice (of a sheep). The colour of the text connotes the richness of Islam, the actually texts meaning (which is the blessed festival of Eid or Eid Mubarak or Eid-ul- Fitr) as well as complementing the red as that stands for the blood and sacrifice physically itself which fills the sheeps head, legs and tail.

The notion of a sheep intertwines with the text, meaning and colours but holds a simplistic, subtle tone and professional appearence. The sheep was non- cliche part which is quite unexpected to boldly see on an Eid card when it simplifies to killing an animal and eating it however that is the exact message and portrayal that was desired. The overall card was then finished off with an uncomplicated (again hand made envelope) and a customised sticker with Yayha text in Arabic calligraphy(left in white and overall coloured in red) and Zarah (also in Arabic calligraphy) but written over in black.

The over layering of mine and Yahya's name, is to show the joint effort and a passion while and through out the stages of the card as well as the fun joy of constructing but with meaningful impact it had personally and for the rounded meaning Eid itself.

The 5 images above are what I think to be the key stages in the brief

(with some minor tweaking to complete it.)

The narrative of this card is very strong and is for a general audience as it portrays the very beginning process of life with the sperm and egg imagery.

The reason the single text on there is BE is because the briefs requirements limited what could be done in some ways but then with the heavy meaning there was no need to say more as it would personalise to me or a group of people/race etc but this can be personalised individually.

Through thought and research of the Islamic beliefs on Jesus (Prophet Isa PBUH), the realisation came that he is believed in different meanings. However the interpretation and use of the translations that was found from the Qu’ran, said that the conception of Jesus was immaculate and the Mother of Jesus, Mary asked the angel how this is possible and received the answer that if God wills is; God would only have to say “Be and it was…” From that alone the main word that creates majority of that quote is the “be”

The word be aesthetically connotes obvious Arabic calligraphy influences as well as geometry to the circular shape of the ovum surround by the sperm but not entirely over powering to the design. The use of tracing paper was influence from the basic design of the Eid Card which was also coincidently co-designed by me and a fellow student Yayha.

Recent work...

These first 4 images are from a project produced within the Costume/ Set Design lessons. Its about creating a character personality through clothing but of 4 particular phrase:

• Licentuous Indulgence


• Unashamed Gluttony


• Pompous Greed and


• Virtuous Piety.

The direction I went for was of the capitalist perspective and issues that have increasingly become more important so Licentuous Indulgence (translating to Lust, on of the 7 deadly sins) was a costume based arnd shoes where the mahawk hair described punk out going streak and the rest of the short cut dress connoted overt confidence in the female figures sexuality with the colour expressing mood and vibrancy of the phrase and would work in many different physical forms if it were made into an actually costume.

These pictures were the final presentational boards for the in class critique.

M.I.A

10th December: MIA concert at the factory, custard factory... AMAZING!!!

Music was loud and wicked bass, MIA herself was a performer and a half but the graphics to each song and the way she made her music was brilliant. Such a fusion of cultures... plus get this she went to Central Saint Martins!!!! How awesome is that!?!?!?!

check her site out also very themed and excessively bright- www.miauk.com

theres my update for today but also me, yahya and bushra have designed and at the moment are in the processing of putting the final touches on an eid card (200mm x 100mm)...
looking really good!!!

Welcome to KAZ!

Coming soon: 

• sketchbook images
• scrapbook images
• pictures
• other influences
• other designers 
  
• production
• previous work
• present independent work
• random ideas 

and anything else i can think of!! 

Keep tuned... signing out, Zarah